Connect Your Dots was founded to help manufacturers and retailers maximize the Return on Investment on their sales data spend to drive incremental sales growth.

Our founder, Ged Nooy, has spent close to two decades as a leader within the FMCG & Retail industry spanning Africa and Europe. Having served as Managing Director in West Africa and then South Africa for NielsenIQ, Ged has been in the unique position of leading the biggest research and insight business and working with C-Suite leaders across the continent's biggest retailers and manufacturers. 

Ged is passionate about connecting data and the shopper enabling both retailers and manufacturers to show growth and gain share.